Choosing a name for your company intranet might seem like a small task — but unique intranet names can have a big impact. The right name gives your intranet personality and purpose. It sets the tone for how employees interact with it and helps create a sense of ownership from day one.
In this post, you’ll find practical tips and creative inspiration to help you land on a name that fits your organization. Whether you’re looking for something funny, professional, or completely outside of the box, we’ve gathered real company intranet name examples from around the world and broken down best practices to guide your decision-making process.
Why your intranet name matters
Your intranet might be packed with useful content, sleek design, and the latest features — but if it doesn’t feel like it belongs to your people, it risks being ignored. That’s where a strong name comes in.
A well-chosen intranet name creates a sense of ownership and pride. It signals that this platform isn’t just another piece of intranet software — it’s your company’s space to connect, collaborate, and stay informed. When employees feel like the intranet is truly theirs, they’re far more likely to use it regularly.
The right name also boosts your adoption rate. It makes the intranet easier to remember, talk about, and promote internally. And over time, it helps position your intranet as a valuable part of your internal communication toolkit — not just a destination, but a daily habit.
How to choose the best name for your company intranet (with examples)
No one has invented the perfect intranet name generator (yet) — but that doesn’t mean you have to start from scratch. A good name always starts with intention: think about what your intranet represents, how you want people to feel when they use it, and what kind of name will stick in their minds. And if you’re staring at a blank page, AI tools can be a great way to kickstart your creativity with suggestions and naming patterns to build on.
Here are some tips to help guide the process, along with real examples from companies who’ve done it right:
1. Align with your company culture and branding
Your intranet should feel like a natural extension of your organization’s tone and values. If your culture is formal and professional, your name should reflect that. If you’re playful and people-first, you’ve got room to have more fun.
Example: Smart Connect – DHL Group
As part of DHL’s “Smart Workspace” initiative, this name reflects efficiency, clarity, and connection — values that align perfectly with a global logistics brand.
2. Keep it easy to remember and refer to
A name that’s simple and snappy will roll off the tongue and look clean in an email or homepage button. Adding “My” to your intranet name also makes it feel more personal and accessible to employees.
Example: MyBayWa – BayWa AG
This naming approach creates a sense of individual ownership while reinforcing the company brand.
3. Use wordplay or creativity (when it fits)
Puns, metaphors, or playful references can make your intranet feel more inviting. Clever intranet names are a great way to capture attention — just make sure the humor or wordplay resonates with your audience.
Example: Flipper – U.S. AutoLogistics
This name is a nod to the “flipper ramps” used in vehicle loading. It’s industry-relevant, memorable, and totally unique.
4. Consider the purpose of your intranet
Is your intranet meant to share company news? Help teams collaborate? Keep frontline employees informed on the go? The name you choose can reflect what your intranet is for — and help employees quickly understand its value.
Example: Coco – VodafoneZiggo
Coco was designed to connect field technicians with essential updates and resources. The friendly, easy-to-say name reflects the app’s core purpose: clear, consistent communication for teams on the move.
Best intranet names: examples & ideas
Still looking for that perfect name? Sometimes, all it takes is a little inspiration or a few good ideas. Here’s a curated list of company intranet name ideas, grouped by style. Whether you want something sleek and serious or quirky and fun, there’s something here to get your creative gears turning.
Professional intranet names
These company intranet names are clean, corporate, and good for organizations that want to project professionalism while still feeling modern.
The Network – Emphasizes connection and communication across the company.
CoreConnect – Suggests a central hub for knowledge management that links teams to key tools and information.
InsideEdge – A play on gaining a competitive edge through internal knowledge.
The Bridge – Symbolizes bringing people, departments, or locations together.
Nexus – A sophisticated way to say “central point” for all things internal.
Creative and cool intranet names
Looking to give your intranet some pizzazz? These good intranet names are distinctive and engaging — perfect for building emotional connection and encouraging exploration.
The Watercooler – Evokes informal connection and conversation, even in a digital space.
The Beehive – A metaphor for a busy, productive workplace buzzing with activity.
The Pulse – Suggests keeping a finger on the heartbeat of the organization.
Orbit – Communicates movement, energy, and being at the center of everything.
Backstage – Offers a “behind-the-scenes” feel where the real company action happens.
Trendy intranet names
Modern and minimalist, these names feel right at home in tech-forward or creative environments.
LinkUp – Implies connection and quick access to people and content.
Vibe – A casual, friendly name that reflects company culture.
Flow – Suggests productivity, ease, and getting in the zone.
Echo – Perfect for a communication-focused intranet.
Grid – Clean, modern, and structured — ideal for organizing information.
Funny intranet names
If your company culture is playful, these names bring the laughs while still pointing to something useful. Just make sure the humor lands with your audience! In other words, be sure your name aligns with your company culture and avoids unintended connotations.
Ctrl Alt Elite – A cheeky nod to tech-savvy employees.
Intranet of Things – A punny twist on the Internet of Things.
The Daily Bread – A humorous take if your intranet is a daily news hub.
GossipGrid – Light-hearted name for an intranet that keeps everyone in the loop.
Not The Internet – Sets the record straight (with a wink).
Best practices for naming your company intranet
Once you’ve got some inspiration, it’s time to narrow down your options. These best practices can help you choose a name that not only fits but also reinforces your intranet branding — boosting both adoption and long-term engagement.
Name it after your company values
Start with what matters most to your organization. Are you all about teamwork? Innovation? Transparency? A name that reflects your core values can help reinforce those principles across the company.
Example: “Unity” works well for a company that emphasizes collaboration and connection, while “Pioneer” might suit a business that values bold, adventurous thinking.
Use a version of the company name
This is one of the simplest and most effective ways to keep your intranet name aligned with your brand. Adding “My” or “Inside” to your company name can make the platform feel personal and intuitive.
Examples: “MyBayWa,” “myMAN,” and “MySRH” all use this approach to make the intranet feel like a tailored internal space.
Try industry-inspired puns
A little play on words can go a long way — especially when it connects to the work your company does. Puns or metaphors drawn from your industry can make your intranet name feel both fun and relevant.
Examples: “Flipper,” used by U.S. AutoLogistics, references a part of their vehicle trailers. A tech company might go with “The Circuit” or “Bitstream” for a creative, on-brand touch.
Involve your employees in the naming process
The best way to ensure your people feel connected to the intranet? Let them help name it. Hosting a poll, naming contest, or feedback round is a great way to build early excitement and a sense of ownership.
You’ll not only gather fresh ideas — you’ll also create a built-in audience that’s already invested in the result.
Intranet name examples from leading companies
Looking for inspiration from real organizations? These companies have created catchy intranet names that reflect their culture, industry, or brand identity — while boosting engagement across their workforce. Here are a few standout examples from Staffbase customers:
Smart Connect – DHL Group
Part of DHL’s “Smart Workspace” initiative, Smart Connect reflects the company’s focus on streamlined internal communication across a global workforce.
Flipper – U.S. AutoLogistics
This creative name is a nod to the hinged ramps used in vehicle loading — an example of how industry-specific language can make an intranet feel relevant and unique.
Read the U.S. AutoLogistics case study →
MyBayWa – BayWa AG
A personalized approach using the company name, MyBayWa helps employees feel a sense of ownership and easy recognition.
Coco – VodafoneZiggo
Friendly, memorable, and mobile-first, Coco connects VodafoneZiggo’s field technicians with the updates they need — no matter where they are.
Read the VodafoneZiggo case study →
MMFG People – Max Mara Fashion Group
Clear, human-focused, and on-brand. MMFG People connects 5500+ employees across 105 countries with company updates, learning, and collaboration.
Read the Max Mara case study →
Sherlock – Brussels Airlines
Named with a nod to their old intranet, called Wats’on, Sherlock modernized internal comms for on-the-go crews — boosting adoption and bringing clarity to a dispersed workforce.
Read the Brussels Airlines case study →
Want to dive deeper into the role employee intranet names play in driving adoption and engagement? Don’t miss our post on intranet branding, where we explore how a strong name can help your platform stand out and succeed.
How to successfully launch your intranet
You’ve named your intranet, built it up, and customized it to match your company’s needs. Now comes a crucial step: the launch.
A successful intranet launch isn’t just about flipping a switch — it’s about creating excitement, clarity, and momentum. When done well, it can transform your new platform from an overlooked or underused platform into a valued part of your employee experience.
Here’s how to set the stage:
Build anticipation before launch
Start creating buzz a few weeks ahead of your go-live date. Use teaser content, countdowns, sneak peeks, or even a company-wide naming contest (if you haven’t launched the name yet). This kind of pre-launch hype helps build curiosity and ensures the intranet doesn’t arrive without context or preparation.
Clearly communicate its purpose
Let employees know why the intranet exists and how it will make their work easier. Is it a news hub? A space for collaboration? A one-stop shop for HR info? Be specific about the value it brings — and how it’s different from what came before.
Use internal champions and leadership visibility
People follow people. Enlist team leads, HR partners, or enthusiastic early adopters to promote the intranet within their departments. And don’t underestimate the power of leadership visibility — an endorsement from the CEO or a short video message can go a long way.
Host a launch event or campaign
Make launch day feel like . . . well, a launch! Host a virtual event, hold an intranet scavenger hunt, or create a fun internal marketing campaign. Even small celebratory moments can help encourage engagement and interest on day one.
Include onboarding content and tutorials
Don’t assume people will figure it out on their own. Offer quick-start guides, tutorial videos, or FAQs to help employees get up and running. Bonus points for using visuals or humor to keep things light and accessible.
Set the tone for long-term success
A great launch builds the foundation for long-term adoption. If employees feel informed, supported, and excited from the start, they’re more likely to return — and keep returning — to the platform as part of their daily work.
How Staffbase can help you build a better intranet
Naming your intranet is just a starting point — building one that employees love to use is where the real impact happens. If you’re wondering how to create an intranet that’s engaging, user-friendly, and built for long-term success, that’s where Staffbase comes in.
Our intranet platform is designed to help organizations create a modern, branded internal space that meets the needs of every employee — from desk-based teams to frontline workers. With Staffbase, you can do all this — and more:
- Customize the intranet design and branding to reflect your company’s identity
- Offer a mobile-first experience that’s accessible anytime, anywhere
- Use intranet analytics and dashboards to track engagement and continuously improve
- Support multi-language audiences with built-in translation tools
- Connect with existing systems through powerful integrations
- Plan content and campaigns using a collaborative editorial calendar
- Deliver targeted information with personalization features that ensure the right message reaches the right people
It’s everything you need to boost engagement, improve internal communication, and create a digital home that people actually want to use. Just make sure you give it a good name.
Ready to launch an intranet your employees will actually use?
Request a demo today.
